Licking Rodeo to celebrate 40 years

Photo submitted
Outlaw/5J Rodeo Company, owned and operated by the McCollum family, will return to Licking on Friday, May 30, and Saturday, May 31, for the 40th annual Licking Chamber of Commerce Rodeo. Since 1988 Outlaw/5J Rodeo Company has entertained more than two million fans across the Midwest, and this will be their third consecutive year stocking and producing the Licking Rodeo.
Outlaw/5J Rodeo Company is owned and operated by the McCollum family.
In 1992, after being raised in a rodeo family Lance McCollum decided to try his hand at fighting bulls. After a few bullfighting schools and a lot of bumps and bruises, his career as a bullfighter took off. “Lightning” Lance McCollum fought bulls for many years in the PRCA, MRCA, URA, NFPB, and several other associations. He was named Bullfighter of the Year three times.
In 1998, Lance decided to take on his next big dreams of becoming a stock contractor and pickup man. This is where 5J Rodeo Company began. It started with bucking horses, but soon Lance and wife, Joey, along with the rest of the McCollum family, dove head first into buying the best rodeo horses and bulls they could find.
In 2001, while Lance had been fighting bulls and picking up for the legendary Outlaw Rodeo Productions, the opportunity to become partners with them opened up. As you can imagine, without hesitation, Lance and Joey jumped right on board. Outlaw Rodeo took on the production, paperwork and PR side of the rodeo, while 5J Rodeo Company took care of the arena setup, professional personnel, and the award winning livestock.
Once again, 2015 started another new adventure for the McCollum family. After being partners for over a decade, the owners of Outlaw Rodeo Productions decided it was time to retire and 5J Rodeo Company purchased Outlaw Rodeo Productions.
To this day Lance is still picking up broncs and Joey secretaries the rodeos. Lance’s oldest daughter Kacey carries flags and coordinates the opening ceremonies while his youngest daughter Emma times. Lance’s brother Jeff runs the bucking chutes as the flank man with the assistance of his son Jate. Nephew Jackson fights bulls, and Nanny Linda oversees them all! It is truly a family affair.
And so…The Legend Continues!
